Why choose customized awards for advertising your brand?
Using custom awards as promo items are quite uncommon. Why that is so is definitely a mystery. It isn't widely known that the marketing mileage of giving out such merchandise actually has tremendous impact on the recipient of these awards with logo and on your company sales.
Firstly, the impacts on the employees who receive these personalized awards are psychological, so it isn't tangible and can't always be measured. But human nature has shown that people respond better to rewards rather than punishment. So if you put yourself in the shoes of the person who has been given an award--an object meant to recognize excellence or at the very least mark the efforts of a person--he or she becomes more motivated to continue doing their best, and to even outdo their current efforts in the hopes of being recognized once again. The average employee can feel valued when given one of these printed awards. Very little effort on your part, yes, but this giveaway is not seen as just a freebie to an employee's eyes; to them, it can be a treasured prize.
Secondly, how do these giveaway awards increase sales? The boost in general employee morale will do wonders for their work efficiency. This is always good news for any business. Another aspect that augments sales is giving out customized awards to your customers. Does that sound weird? Well, actually, it's not. There is a subconscious effect going on in your customers' minds when they receive an award for which they haven't really done anything for (except maybe support your brand--that's award-worthy, right?). Your customers will continue their patronage all because of your recognition of their support. It may be a promotional product for you, but it's a gift to them. This is a marketing material which can become regular practice because its long term effects on your employees and customers are correlated to your sales.
Try using these custom awards as a gimmick on your next tradeshow. Not only is its novelty a breath of fresh air to the usual attendees, but its subconscious effects are remarkable and influential. These awards in bulk are an investment you can't miss. They're beneficial to infuse in your system, both in the administration and in marketing, plus they create a healthy pay-it-forward culture that will land your company name a reputation to be proud of. So no more second thoughts! Call us at 877-272-6337 to place your orders on promotional awards now!