Why choose customized chess for advertising your brand?
Custom chess sets are by far today's classier giveaway promo item available as marketing merchandise. Its posh reputation can rub off on your brand if you choose promotional chess as a gift to your clientele. That would definitely crystallize loyalty to your brand, if there wasn't yet. You can even take it a notch higher by using chess with logo as a promotional product in a tradeshow. All recipients of the giveaway chess set would be impressed that your business has offered such an item. Chess really just has this aura of elegance. It isn't just a game to its patrons. It's a battlefield of the mind!
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Chess has been around for so many thousands of years, it's no use trying to count how many exactly. You'd be able to see your personalized chess set being played at home, in parks, in clubs and hangouts, and even online. Its set up looks quite simple: Two players are on either side of a square 64-tiled grid. One side has all the white pieces, the other side black. A side has 16 different pieces, composed of one king, one queen, two bishops, two rooks, two knights, and eight pawns. Each type of piece has a specific kind of movement. For example, the king can only move one square from where it is located; the direction does not matter as long as it's only to another square next to it. The main objective of the game is to capture the opponent's king. When you have trapped the other's king in such that he has no other moves he can take to escape, then you have achieved a "checkmate".
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All these rules and nuances of the chess game is what gives it the "uptown" image it has. It used to be that only the elite had the luxury to play chess. Why? Because the peasants were to busy working the daily grind to even have the peace and quiet of a few hours for a strategy game. But through the years, it didn't matter which social class you came from anymore. It's pretty spread out among different cultures and peoples now, even age doesn't matter. That's why customized chess sets are perfect as marketing material. You get to ride on its uptown image, but you can still reach out to anyone and everyone. So for your upcoming promotional campaign these printed chess set will make a great merchandise to advertise your brand to your traget audience. Call 877-272-6337 now to order chess in bulk!