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2015 Business Planning: Promotional Products Industry

Promotional merchandise (also called promotional items, promotional products, promotional gifts, or advertising gifts) are tools used in marketing and communication programs that are often branded with a logo and sometimes in conjunction with the company’s tagline or slogan. They are given away to advertise a

The Back Story of Backpacks

Comfort and convenience is the reason why travelers choose backpacks among other types of bags like customized totes, duffel bags, messenger bags and others. Backpacks are commonly used when hiking and are often preferred to handbags for carrying heavy loads or carrying any sort of


Designing Awareness Ribbons

Awareness ribbons have helped organizations promote their cause to their target market. There have different kinds of ribbons used for representing certain causes. December is AIDS Awareness Month so this is a great way to inform the public about this dreaded disease using awareness ribbons.