Category Archives: Brand Aide


Knowing and Understanding your Customers Better

  Knowing your customers and their preferences is an important part of ensuring your business remains successful. In fact, no business will survive for long if it doesn’t strive towards better understanding their clients. If you know your customers, you’ll have an easier time creating

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What Can Businesses Do During President’s Day?

President’s Day is a state holiday celebrated on the third Monday of February honoring George Washington. In most states, it is known by a variety of names such as Washington and Lincoln’s Birthday, depending on the state where it is being celebrated. In some states,

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2015 Business Planning: Promotional Products Industry

Promotional merchandise (also called promotional items, promotional products, promotional gifts, or advertising gifts) are tools used in marketing and communication programs that are often branded with a logo and sometimes in conjunction with the company’s tagline or slogan. They are given away to advertise a