Category Archives: Brand Aide

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2015 Business Planning: Promotional Products Industry

Promotional merchandise (also called promotional items, promotional products, promotional gifts, or advertising gifts) are tools used in marketing and communication programs that are often branded with a logo and sometimes in conjunction with the company’s tagline or slogan. They are given away to advertise a


2015 Business Planning : The Apparel Industry

The apparel industry is a dynamic and fast-changing one. As the year is about to end and the competition stronger than ever, coming up with an effective business plan for your apparel business is crucial for your success. Over the past years, the apparel industry


The Ins and Outs of Social Media during the Holidays

Get to grips with social media during the hectic holiday season The proverbial winds of change have brought upon us an increasingly interconnected world, a society steep in technological links in various levels. As it exists today, social media is a powerful tool for your business