Press Releases

Get Branders.com's latest press releases and corporate information.

• The Many Signs And Messages Brought By Armbands
  by: Niña Angeli Pilapil Have you ever worn or seen someone wear an armband? Do you know what that’s for? This small, bracelet-like accessory have lots of uses, like for marketing as in the case of promotional armbands. Apart...
• Does swag work?
  (Published Nov 8, 2011) Look around your office. Chances are, you’ve got a logo item somewhere. A pen, a bottle opener, a coffee mug, a tote bag or umbrellas–something imprinted with the name of a business, nonprofit organization, or...
• Recognizing the value of your own business expertise
  (Published September 1, 2011) Tricky problems call for expert advice, but there are times when even the most popular experts can’t help you — times when you face a challenge that is unique to your business. To succeed in...
• 4 factors that give online brands an edge
  By Jerry McLaughlin (Published August 9, 2011) When I was a young Marine learning my trade at The Basic School in Quantico, Virginia, I had the great fortune to be lectured on battle tactics by Medal of Honor winner...
• Branders.com: most generous BPO employer
  (Published August 5, 2011) MANILA, Philippines — Branders.com, a Philippine-registered global promotional products company based in the Ortigas business district, retained its desired position as the best-paying employer in its business sector. In the 2010 compensation and benefits study...
• The surprising power of promotional products
  By MP MUELLER, The New York Times (Published July 18, 2011) When my grandparents moved into a retirement center, I helped with the garage sale. My cousin Claire and I were joking about how best to display the odds...
• Discovering the real value of referral sales
  While every business appreciates referral sales, many seem to overlook the usefulness of referral data. Referrals are easier to close and more profitable than leads from most other sources. But more important, referral sales are the most accurate test...
• Jerry McLaughlin – CEO of Branders.com
  Published by Rohit Jain Jerry McLaughlin brings to Branders.com over 20 years of marketing and operations experience in the financial, technology and advertising industries. As President and Chief Executive Officer, Mr. McLaughlin has established Branders.com as the largest interactive...
• Results of a Scientific Study Measuring Price Sensitivity of U.S. Businesses
  Summary Industry research shows that 96% of all U.S. businesses buy promotional items each year. Promotional items are also extensively used by nonprofits and government agencies. In almost every case, the buying organization has its logo added to an...
• A retailer finds that even unadvertised price cuts can boost sales
  Promotional items e-retailer Branders.com increases conversions in price-cut experiment. By: Thad Rueter, Internet Retailer (Published April 20, 2011) Call it a tree-in-the-forest question for e-commerce: If an online retailer cuts prices but doesn’t tell anyone about it, would that...
• How marketing just one point tripled volumes
  By Rick Spence, Financial Post (Published February 28, 2011) It’s the first rule of business: don’t sell on price alone. There will always be someone, the pundits warn, willing to cut more corners than you and sell the same...
• Run a tight ship
  How to transform your business into a low-cost provider By Jerry McLaughlin (Published February 2011) In January 1877, Cornelius Vanderbilt passed away. The richest man in America at the time, the shipping and railroad magnate’s estate was worth around...
• Small businesses can also score with Super Bowl marketing
  By Michael Essany (Published January 31, 2011) As Super Bowl XLV rapidly approaches, the marketing gurus behind the world’s most iconic brands are feverishly readying what amounts to an attraction every bit as highly-anticipated as the game itself —...
• Online clicks can add up to real orders; making Google AdWords work for you
  By Jerry McLaughlin (Published January 2011) “Half the money I spend on advertising is wasted—and the trouble is I don’t know which half,” famously lamented 19th century retail pioneer John Wanamaker. Today, the marketing landscape has changed, but the...
• Opinion: The loyalty myth, and other misunderstandings
  By Jerry McLaughlin (Published January 10, 2011) Sooner or later, every company that sets out to increase repeat business arrives at an arresting conclusion: Increasing repeat business is hard work. Worse, hard turns to impossible when you confuse repeat...
• The silent star in the sales outsourcing sector
  By Cora Llamas (Published December 5, 2010) Joie Fuentes, the 20-something managing director of Branders.com, which is touted by the company website as “the world’s largest online seller of promotional items,” takes pains to explain why the five-year-old Manila...
• Keep the commitment – employee recognition programs that work
  By Jerry McLaughlin (Published October 26, 2010) Imagine these scenes, if you will. A few short weeks before the annual company event and the team is scrambling to hobble together awards for the evening. A box of well-intended t...
• The top office gifts for the holidays
  As the holidays approach, a great way to reward employees is to surprise them with branded gifts that are both useful and timeless By Jerry McLaughlin (Published October 25, 2010) While trendy items may be tempting, every season we...
• To achieve success, you have to deserve success
  By Mike Sullivan (Published October 21, 2010) Jerry McLaughlin is President and Chief Executive Officer of Branders.com, the largest and lowest-priced online promotional products source in the world. Before co-founding Branders.com in 1999, Mr. McLaughlin was with Altos Ventures,...
• Striking the balance: social media only an ingredient in the marketing mix
  By Jerry McLaughlin (Published September 30, 2010) Now that the dust is settling from the social media eruption, marketers are finally beginning to take a serious and strategic approach to the channel. Gone are the heady days of playing...
• Risking it all to succeed
  By Pamela Fields Webb (Published September 2010) After weathering the dot-com meltdown and re-engineering his business model several times, Jerry McLaughlin of Branders.com continues to ride high as an online distributor. When talking with Jerry McLaughlin you get the...
• Branders.com: A new corporate culture
  By Daxim Lucas (Published September 16, 2010) Picture this: you’re sitting in a posh office overlooking the Ortigas skyline, making a deal over the phone with a top executive across the Atlantic. You forget you are 24 years old....
• Jerry McLaughlin restructured Branders.com into a low-cost leader
  How to recognize your competitive advantage and change your organization to fit a new strategy By Kristy J. O’Hara (Published August 2010) Posters showing tombstones and the chalk outlines of victims lined the walls of Jerry McLaughlin’s offices at...
• Do you make this mistake with your logo?
  By Jerry McLaughlin (Published August 16, 2010) When Designing Promotional Products, Aspect Ratio can Make or Break You If you’re like most small business owners, you probably don’t spend a lot of time thinking about your logo’s aspect ratio....
• How to get your tradeshow giveaway in the suitcase home
  By Jerry McLaughlin (Published August 9, 2010) With tradeshow giveaways, the trinity of usability, price, and marketing message can be difficult to achieve. The marketing department wants it to stand out from the crowd, but doesn’t have a big...
• An offshore sourcing primer for small business: Leveraging Chinese manufacturing resources
  By Jerry Mclaughlin (Published June 17, 2010) Many in the West look to China as an exceptionally low-cost sourcing resource for manufactured goods. However, for those who are accustomed to dealing with contract manufacturing in Western markets, the first...
• Promotional marketing – it’s time to get personal
  By Jerry McLaughlin (Published June 14, 2010) Promotional marketing is in its own renaissance right now. In a world of digital connections, absence of in-person interaction with customers, and a beleaguered economy, companies, and especially small businesses, are realizing...
• Branders.com grows its revenues via SEO
  (Published June 14, 2010) Problem: Branders.com, the largest online seller of promotional items in the world, needed an integrated solution to manage its growing SEO operation and provide comprehensive competitive SEO intelligence. Solution: Partnered with an enterprise-class SEO platform...
• US online seller proud of Manila hub
  (Published June 8, 2010) They are transparent about selling online from Manila, and candid, too, in telling US clients they’re rendering a good night’ s work because of time zones. In essence, they say: “Yes, I’m Filipino. How may...
• A call for more accountable social media marketing
  By Jerry McLaughlin (May 11, 2010) Ask any marketing professional what the hottest thing in the field is today, and they will undoubtedly say social media marketing. But can we answer why or anything about its true impact? Yes,...
• 2010 distributor entrepreneur of the year: Jerry McLaughlin, Branders.com
  By Michele Bell (May 2010) To start a brand-new business model, one that people rail against as the harbinger of the end of an industry, and cultivate it into a successful, organic entity that grows while others have failed,...
• A new brand of corporate culture
  (Published April 19, 2010) MANILA, Philippines – Picture this: you’re sitting in a posh office overlooking the Ortigas skyline, making a deal over the phone with a top executive across the Atlantic. You forget you are 24 years old....
• How promotional items can build your brand and your business
  In this age of social media marketing, it’s easy to forget that one of the easiest, most cost-effective ways to get your small business in front of people is to give them a gift. According to an Advertising Specialties...
• Building your brand with Google? Dream on
  Google is about failure—the failure of brands. Now that I’ve got your attention, let me explain. Google searches by online shoppers furnish a disproportionate number of mediocre or failed brands. The problem is laid bare not in the search...
• Branders.com acquires $5 million in venture funding
  World’s Leading Promotional Items Company Offers Lowest Prices by 20 Percent, Experiences Rapid Growth Despite the Global Recession SAN MATEO, CA–(December 2, 2009) – To fuel its continuing growth as the low-cost leader in the massive promotional items marketplace,...
• Branders.com introduces this year’s must-have corporate gifts
  Leading Promotional Items Company Sees Return to Comfort, Health and Practicality SAN MATEO, CA–(November 16, 2009) – Leading online promotional items vendor Branders.com (www.branders.com ) today announced that the hottest corporate gift items this holiday season reflect a return...
• Some businesses at mercy Of Google see hope in bid
  By Kim Hart (Published February 7, 2008) Phil Davies relies heavily on Google for his two online businesses. The search engine drives half the traffic to his antiques retail Web site. But when Google recently made a change to...
• Branders wins functionality, e-commerce awards from PPAI Expo 2008
  San Mateo, Calif. — January 16, 2008 — Branders.com, Inc. (www.branders.com), the world’s largest online seller of promotional items, was honored by the PPAI Web Awards at the recently concluded PPAI Expo 2008 held at the Mandalay Bay Events...
• The $16 billion opportunity in–tchotchkes?
  By Matthew Q. Christensen (Published July 18, 2005) Former venture capitalist Jerry McLaughlin co-founded Branders.com to explore the online opportunity to sell tchotchkes—those coffee mugs, T-shirts, and other give-aways favored by conference organizers. Could he build a better business...
• Branders.com announces selection as a preferred promotional items vendor
  Preferred vendor relationship enhances relationship marketing strategy San Mateo, Calif. — April 1, 2005 — Branders.com, Inc. (www.branders.com), the world’s largest online seller of promotional items, was selected in March as one of seven vendors to handle one of...
• Branders.com awarded best website at PPAI Expo 2005
  Gold award confirms market leadership and innovative custom promotional products site San Mateo, Calif. — January 20, 2005 — Branders.com, Inc. (www.branders.com), the world’s largest online seller of promotional items, was selected in January as the Gold Award recipient...
• Branders.com awarded website honor by PPAI
  Silver award validates market leadership and inventive custom promotional products site Foster City, Calif. — January 17, 2004 — Branders.com, Inc. (www.branders.com), the world’s largest online seller of promotional items, was selected in January as a Silver Award recipient...
• A dot-com survivor story survival plan paying off for trinket maker
  By Mary Anne Ostrom – Mercury News (Published May 28, 2003) Of all the survivors of the dot-com bust, Branders.com may be one of the unlikeliest. Founded at the height of Internet mania in 1999, the Foster City firm...
• Branders.com awarded by Promotional Products Association International
  Silver award endorses market leadership and resourceful custom promotional products site Foster City, Calif. — January 18, 2003 — Branders.com, Inc. (www.branders.com), the world’s largest online seller of promotional items, was selected in January as a Silver Award recipient...
• American Marketing Association selects Branders.com as service provider for logo merchandise on AMA’s new MarketingPower.com website
  AMA offers marketers worldwide instant access to Branders.com, world’s largest interactive promotional product company at official AMA site FOSTER CITY, Calif. – September 12, 2001 – The American Marketing Association today announced, in conjunction with the launch of the...
• Top seven survival tools for today’s market
  Branders.com lightens up the corporate world with customizable survival merchandise. Fortune Telling Stress Ball: Squeeze and shake – determing the markets fate… Glow in the Dark Light Stick: Forget PG&E – put these in and kiss worries of rolling...
• Branders.com recommends companies stay cool
  New Line Of Urban Corporate Wear, Offer Companies A New Outlook On Corporate Style. Foster City, CA – April 23, 2001- Appearance is everything. Look calm, cool and collected, say merchandisers at the leading interactive promotional product source, Branders.com....
• Get your (logo here) back-scratcher
  Tech and toys go together like truckers and CB radio — it’s impossible to imagine one without the other. In high-tech culture, work and play are supposed to be the same; a business meeting might as easily (and in...
• Schwag bag
  Who can explain the allure of those logo-stamped gimmes that tech companies hand out by the armload? All of us! And the schlock wave is still rising – fast. By Warren Berger (Published January 2001) Jerry McLaughlin doesn’t pretend...
• Branders.com’s premier program makes it easy for enterprises to purchase promotional products online
  New service allows corporations to fully leverage and protect their valuable brand identity FOSTER CITY, Calif. – January 29, 2001 – Branders.com (www.branders.com), the leading online provider of promotional products, today announced the first program selling customizable promotional items...
• Branders.com asks – are you a grinch of a boss?
  The Online Promo Products Experts From Branders.com Have An Assortment Of Custom-Branded Food Gifts, Just In Time For The Holidays. FOSTER CITY, Calif.–(BUSINESS WIRE FEATURES)–Nov. 20, 2000 Have you been a Grinch to your employees this year? You may...
• Branders.com announces the guide to buying promotional products online
  New guide gives buying tips and resources to marketing professionals as the $15 billion industry flocks to the internet FOSTER CITY, Calif. – November 14, 2000 – Branders.com (www.branders.com), the leading online seller of promotional products, today announced “The...
• Branders.com unveils therapeutic gift-giving for the stressed out employee
  The leader in online promotional products boosts corporate morale with branded treatments for bath and body Foster City, CA – November 8, 2000 – It’s the holiday season, of a millennial year Time to reward company employees, give them...
• Online promotional products leader Branders.com partners with public relations firm, Incendio International
  Incendio International to Provide Strategic Communication Programs San Francisco, Oct. 10 /PRNewswire/ — Incendio International, a public relations firm focusing on high technology and new media, announced today they have been chosen by Branders.com to execute global public relations...
• Cvent.com forms strategic alliances with Photozone.com and Branders.com to offer enhanced services to event planners
  Cvent.com to co-market services with each respective company to increase reach into the event planning industry Seattle, Wash. – September 6, 2000 – Cvent.com (www.cvent.com), the premier web-based event planning and eMarketing application service provider (ASP), today announced strategic...
• Alliance brings printing and promotional products combo solution to major corporations in search of one-stop shopping
  Partnership Provides Fortune 1000 Companies Fast and Reliable Access to Customized Print Materials and Promotional Products Kirkland, Wash. – September 18, 2000 – ImageX.com, Inc. (NASDAQ: IMGX, www.imagex.com), and Branders.com (www.branders.com), two leaders in online customization formed a partnership...
• Top ten “fall must-haves”
  For the Fall 2000 corporate closet Foster City, Calif. – August 29, 2000 – The hottest fashions for Fall 2000 won’t be unveiled on catwalks in New York, Paris, or Rome but in Foster City, CA during the First...
• Unstuffing those stuffy staff meetings
  By Melinda Ligos (Published August 02, 2000) Jerry McLaughlin hates corporate boardrooms. That may explain why he once held a client meeting in a pet shop. Or why he holds staff powwows in a hole-in-the-wall barbecue joint called Redneck...
• GoalManager.com plus Branders.com provides premier resource to address employee retention & motivation
  Managers At All Levels Now have Easy Access to the Most Effective Incentive Programs to Reward and Motivate Their Team Members FOSTER CITY, Calif.–(BUSINESS WIRE)–July 19, 2000 GoalManager.com(tm), a leading online resource for employee motivation and incentive programs, announces...
• Online promotional products leaders, Branders.com and eCompanyStore, form alliance
  Branders.com to add eCompanyStore’s online program solution to complement its custom-branded services Foster City, CA & Atlanta, GA – July 18, 2000 – Branders.com, the leading online resource for custom branded promotional products, will broaden its services to include...
• EventSource.com selects Branders.com to provide custom branded promotional products for meeting planners
  Meeting planners now have easy access to “See Before You Buy” branding of promotional products Foster City, CA and Sausalito, CA – June 27, 2000 – EventSource.com, the first ecommerce network for event and meeting planning, today announced an...
• Selling Power selects Branders.com to provide custom promotional products for leading sales management site
  Sales Management Professionals Now Have Easy Access To “See-Before-You-Buy” Branding of Promotional Products FOSTER CITY, Calif.–(BUSINESS WIRE)–June 13, 2000 SellingPower.com, the premier online resource for sales executives adds the Internet’s most comprehensive and convenient source of custom promotional products...
• TSNN partners exclusively with Branders.com to bring premium services to leading trade show portal
  Trade show professionals now have easy access to ‘See-Before-You-Buy’ branding of promotional products Foster City, CA – May 23, 2000 – Branders.com has signed an agreement with TSNN.com, the leading internet resource for Trade Show Professionals, to be their...
• Quaartz, Inc. and Branders.com partner to advance the “dot com” customer experience
  Quaartz’s Consulting Services division offers strategic, creative, technical expertise to rapidly growing companies SANTA CLARA, Calif.–(BUSINESS WIRE)–May 15, 2000 Quaartz Inc., the pioneering Internet affinity marketing services company, today announced that Branders.com, the largest online promotional products source, has...
• Branders.com swims with the shark: exclusive online offering of the Greg Norman collection
  Brand recognition adds cache to high-end corporate gear Foster City, CA – May 2, 2000 – Branders.com (www.branders.com), the leading online provider of custom-branded promotional products, announces the exclusive online offering of The Greg Norman Collection. The brand recognition...
• Bizfinity, Inc. partners exclusively with Branders.com to bring interactive branded product solution to small businesses
  Integrated ecommerce ASP for small businesses seals deal with leading business-to-business (B2B) promotional product source Foster City, CA – May 2, 2000 – Branders.com (www.branders.com), the largest online custom promotional products source today announced an exclusive partnership with Bizfinity,...
• Branders.com and Concur Technologies respond to demand for interactive promotional product solution
  Premier online promotional product source brings “See Before You Buy” technology to Concur Commerce Network Foster City, CA – April 24, 2000 – Branders.com has allied with Concur Technologies Inc. (NASDAQ: CNQR), a premier provider of business-to-business (B2B) ecommerce...
• HireSystems selects Branders.com as premier vendor of promotional products
  Leading Online Promotional Product Source to Bring e-Procurement Benefits to Rapidly Growing Start-Up. FOSTER CITY, Calif.–(BUSINESS WIRE)–April 4, 2000 Branders.com, the premier “See Before You Buy” online promotional products source, has been selected by HireSystems as its exclusive provider...
• BrassRing Systems selects Branders.com as premier vendor of promotional products
  Leading online promotional product source to bring e-procurement benefits to rapidly growing start – up Foster City, CA – April 3, 2000 – Branders.com (www.branders.com), the premier “See Before You Buy” online promotional products source, has been selected by...
• Branders.com caters to expanding customer community
  Leading promotional product source features online design, industry trends and hot products Foster City, CA – March. 28, 2000 – Branders.com (www.branders.com), the premier “See Before You Buy” online promotional products source, continues to build its reputation as the...
• Branders.com wins top awards at Exhibitor Show 2000
  Leader in online custom promotional products nabs best of show and buyers choice San Mateo, CA – March 8, 2000 – Branders.com’s innovative, custom online promotional product site was selected this week as one of five winners of the...
• Kanisa selects Branders.com as sole provider for online purchase of promotional products
  San Mateo, CA – Mar. 1, 2000 – Branders.com (www.branders.com) today announced that Kanisa Inc. will be implementing Branders.com’s enterprise-wide promotional products site for all Kanisa divisions to search, select, brand and purchase custom promotional products. Kanisa, which develops...
• Branders.com expedites the purchase of promotional products
  Sales and marketing professionals who order promotional items for trade shows and sales meetings can now see the design of their custom-branded items, zoom in on fine details such as embroidery and embossing and view the product in different...
• Signio selects Branders.com as promotional products vendor of choice
  Signio to receive first Branders.com enterprise-based offering from leader in online promotional products San Mateo, CA – Mar. 1, 2000 – Branders.com (www.branders.com) today announced that Signio, Inc. has chosen Branders.com to provide Signio with promotional products through the...
• BlueDot.com partners with Branders.com to create seamless promotional product purchasing
  Thousands of trade show and meeting planners to benefit from leader in online promotional products San Mateo, CA – Feb. 29, 2000 – Branders.com (www.branders.com) today announced that the company has signed an exclusive partnership with BlueDot.com to provide...
• Branders.com attracts top IBM executive to sales and marketing post
  Former IBM VP augments management team of the leader in interactive online promotional products San Mateo, CA – Feb. 28, 2000 – Branders.com (www.branders.com) today announced that former IBM Executive, Dale Veno, has joined the company as Vice President...
• Branders.com to sponsor popular memorabilia at Exhibitor Show 2000
  Leading online business-to-business (B2B) promotional products source continues tradition of designs by recognized graphic artist Michael Vanderbyl San Mateo, CA – Feb. 23, 2000 – Branders.com (www.branders.com), the leader in custom-branded promotional products, today signed an agreement with Exhibitor...
• Marketers take control of their image with new “See Before You Buy” Internet technology
  Branders.com delivers largest business-to-business (B2B) online promotional product lineup, direct link to major suppliers and real time logo placement San Mateo, CA – Jan. 24, 2000 – Branders.com (www.branders.com), the industry’s most comprehensive online branded product destination, is now...
• Branders.com builds technology leadership team with addition of Internet industry veterans
  Ex-PG& and Infoseek Execs to Head Online B2B Brand Management Site’s Technology Infrastructure San Mateo, CA – Jan. 24, 2000 – Branders.com (www.branders.com), the industry’s most comprehensive online corporate identity destination, has appointed a technology leadership dream team with...
• Branders.com raises $20 million in latest funding round
  Financing for online business-to-business (B2B) promotional products provider reaches $30 million San Mateo, CA – Jan. 10, 2000 – Branders.com (www.branders.com), the premiere business-to-business (B2B) online provider of promotional products, today announced that it has raised $20 million in...