American Marketing Association selects Branders.com as service provider for logo merchandise on AMA’s new MarketingPower.com website

AMA offers marketers worldwide instant access to Branders.com, world’s largest interactive promotional product company at official AMA site

FOSTER CITY, Calif. – September 12, 2001 – The American Marketing Association today announced, in conjunction with the launch of the organization’s new website, MarketingPower.com, the selection of Branders.com as a key promotional product company partner on their new site. As the premier authority in providing valuable information and resources for professional marketers, the AMA’s decision to include Branders.com as a partner underlies the role of promotional products in an effective marketing mix..

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“The AMA aims to empower marketers through tools, information and relationships, while advancing the thought, application and practice of marketing. Partnering with Branders.com supports our mission to promote best marketing practices,” said Bob Wallach, CEO of the AMA’s MarketingPower.com. “Branders.com was also built for marketers and their dedication to helping the marketing professional is clear. Marketers visiting MarketingPower.com will have instant access to Branders.com’s proprietary PhotoSample technology, InstantQuotes, Product Finder and an online catalog of over 4,000 products. “Branders.com is honored to be selected as the American Marketing Association’s promotional product partner,” said Jerry McLaughlin, President and CEO of Branders.com. “As the world’s largest interactive promotional product company, we are committed to ensuring the thousands of marketers who entrust us with their brand, receive superior support, an extensive product selection and customer-friendly technology that allows them to purchase their promotional products faster and easier than ever before.”

Branders.com has proven to benefit both a marketer’s schedule and budget. Ernst & Young’s independent study of over 250 vendors, recently confirmed that Branders.com saves customers 60% of the time traditionally spent purchasing promotional products and saves them 10% on cost.

“The AMA knows marketers today need easy access to every cost-effective brand-building resource available. Companies are tightening belts while adding extra responsibilities onto marketers. The result is stretching the marketer for time and pressing them on budget. In the area of promotional products, we are giving them what they need – an easy and convenient way to manage their promotional product purchases that ensures every dollar and minute is effectively spent,” exclaims McLaughlin.

About Branders.com

Branders.com is the world’s largest interactive promotional product company. Branders.com’s exclusive “See Before You Buy” allows companies to interactively find, brand and buy promotional products online, with the immediate ability to see a logo or artwork in 3-D on a product. Branders.com is also the only company to have such technological innovations as: PhotoSample technology, Product Finder, secure project folders, and instant quotes. Branders.com, is also the only promotional product company to have served customers in every state and over 15 foreign countries. The company is headquartered in Foster City, Calif. www.branders.com or 1-877-BRANDERS.

About the American Marketing Association

The American Marketing Association is most comprehensive professional society for marketers, consisting of nearly 40,000 members in 100 countries and 400 chapters throughout North America. The purpose of the AMA is to promote education and assist in the personal and professional career development of marketing professionals, and to advance the thought, application and ethical practice of marketing.

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About MarketingPower.com

The AMA’s objective in creating the MarketingPower.com Website was to provide an Internet destination for marketing professionals providing the information, products and services needed to excel in their careers. The site is a comprehensive resource containing marketing news, best practice articles, detailed industry/company information, demographics, career resources, and useful tools to support project management, presentation effectiveness and marketing ROI enhancement.

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