Online promotional products leaders, Branders.com and eCompanyStore, form alliance

Branders.com to add eCompanyStore’s online program solution to complement its custom-branded services

Foster City, CA & Atlanta, GA – July 18, 2000 – Branders.com, the leading online resource for custom branded promotional products, will broaden its services to include inventory-based program fulfillment for large customers through a partnership with eCompanyStore, the leading online provider of logo merchandise solutions for major corporations. With eCompanyStore’s user-friendly interface, real-time inventory tracking, and same-day turnaround capabilities, Branders.com can offer its customers the benefits of both a custom-branded and inventory-based solution.

“We are excited to work with Branders.com because they are the largest seller of custom branded promotional products online,” said Walt Geer, President and CEO of eCompanyStore. “Their rapid growth, impressive client list, and focus on online selling make them our ideal choice for expanding our corporate program franchise. Additionally, we share the same commitment to customer satisfaction making it easier to provide a seamless solution for the Branders.com customers. This powerful combination of custom branding and inventory-based fulfillment is clearly a major step in making online purchasing the future of the promotional products industry.”

“We know there’s a strong market need for a full service provider, as many of our large customers have asked us to add product inventory and rapid fulfillment for logo merchandise,” said Jerry McLaughlin, president and CEO of Branders.com. “Program fulfillment requires unique capabilities and expertise and, rather than reinvent the wheel, we partnered with the best. The eCompanyStore agreement allows us to quickly add these attractive online program services under our own brand and further support our successful leadership drive in the custom branded area.”

About eCompanyStore

Based in the Atlanta area, eCompanyStore provides internet-based, ebusiness solutions that allow large corporations to efficiently purchase Logo Merchandise including promotional products, uniforms. ECompanyStore’s internet-based solutions are designed to increase the effectiveness and lower the costs of programs by reducing the inefficiencies associated with traditional methods of acquiring promotional products. The company customizes and maintains, at no charge to clients, individual eCompanyStores that allow each client to offer its corporate logo merchandise to authorized individuals via the internet.

EcompanyStore’s solution re-invents the way companies manage their corporate identity programs by providing broader product choices, lower inventory requirements, greater convenience, easier access, and improved cost control. More information about eCompanyStore can be found on the internet at www.ecompanystore.com.

About Branders.com

Branders.com is the leading online provider of custom-branded promotional products. Branders.com’s exclusive “See Before You Buy” allows companies to interactively find, brand and buy promotional products online, with the immediate ability to see a logo or artwork in 3-D on a product. The company offers the largest online selection of products, including exclusive brands, from over 50 major suppliers.

Branders.com helps corporations with their enterprise-wide brand management and instant promotional product selection and customization via the company’s proprietary online technology and capabilities. Branders.com is also the only company to have such technological innovations as: PhotoSample technology, Product Finder, IdeaEngine, secure project folders, and instant quotes. Branders.com is headquartered in Foster City, California. Additional information can be obtained via the company’s web site at www.branders.com or by calling 1-877-BRANDERS.