attracts top IBM executive to sales and marketing post

Former IBM VP augments management team of the leader in interactive online promotional products

San Mateo, CA – Feb. 28, 2000 – ( today announced that former IBM Executive, Dale Veno, has joined the company as Vice President of Sales and Marketing. Ms. Veno joins’s highly experienced management team after a successful 21-year career at IBM, where she was most recently Vice President of Sales, Mid Market customers.

Ms. Veno will be responsible for’s brand development, advertising, direct marketing and sales. Ms. Veno brings the ability to execute sophisticated sales and marketing strategies through the use of leading edge direct marketing techniques. Her appointment demonstrates’s ongoing commitment to serve mid-size and large enterprise-class customers.

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“It’s clear that provides the interactive online tools that companies today need to creatively and efficiently select, design and buy promotional products,” said Ms. Veno.

“Dale’s vast experience in marketing and selling to mid and large size customers provides us with unsurpassed management expertise and understanding of the marketplace,” Jerry McLaughlin, president and CEO,, said. “Her ability to integrate marketing and sales across a wide segment of medium to large size businesses, combined with our interactive technology, huge product catalog and Customer Service, gives us the capability to further increase our market leadership in this $15 billion promotional products industry.”

Ms. Veno joins a savvy management team comprised of experienced industry executives including: CEO and president Jerry McLaughlin the former CEO of,, David Sipes former Principal of Booz Allen, Michael Schwartz, previously lead developer at InfoSeek, Larry Lunetta, former SVP of Sales and Marketing at Caere Corp., Joel Fishman, formerly with Wood Associates, Eliott Jones, former head of development at Landor Interactive, David Masover, formerly with Halo Industries, and Kathleen Schultz, former Vice President of Business Development at Calyx & Corolla.

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About is the leading business-to-business (B2B) “See Before You Buy” provider of custom-branded promotional items. enables companies to interactively find, brand and buy promotional products online, with proprietary technological innovations such as: PhotoSample technology, Product Finder, IdeaEngine, Secure Project Folders, and Instant Quotes. The company offers thousands of products online, including exclusive brands, from over 40 major suppliers.

The company’s investors include: ABS Ventures, Altos Ventures, Discovery Ventures, Doll Capital and Menlo Ventures. is headquartered in San Mateo, California Additional information can be obtained via the company’s web site at or by calling 1-877-BRANDERS.

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