awarded by Promotional Products Association International

Silver award endorses market leadership and resourceful custom promotional products site

Foster City, Calif. — January 18, 2003 —, Inc. (, the world’s largest online seller of promotional items, was selected in January as a Silver Award recipient for its website, Sponsored by the Promotional Products Association International, the web awards recognize the promotional item distributors who develop the most creative and effective Web site for the promotional products industry. Awards were presented at The Promotional Products Association International Expo 2003 in Las Vegas. The primary purpose of the Expo was to provide promotional products distributors exposure to suppliers’ promotional items, personalized gifts, tradeshow giveaways, customized clothing and wholesale t shirts.

“We are pleased to have been selected once again as a Promotional Product Association International top website,” said Jerry Mclaughlin, CEO of “Winning another top website award endorses Branders’ ability to deliver an outstanding customer experience for promotional product buyers. We are pleased to be recognized for our technological innovation that allows promotional product buyers to upload their custom logos and preview their artwork on thousands of promotional items and customized clothing. Moreover, promotional item buyers receive high touch service from our dedicated promotional product specialists who assist them, start to finish, with their promotional items purchase.”

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“The Internet continues to grow into an important business tool in the promotional products industry, and it’s only appropriate that we recognize our members’ strides in the e-commerce arena,” said Steve Slagle, CAE, Promotional Products Association International President and CEO.

Websites were judged according to a variety of different criteria, including innovative use of technology to design and preview promotional products, personalized gifts and customized clothing. Additionally, search capabilities to find promotional items, and ease of ordering promotional products were also considered. Other site features such as the quality of promotional item and customized clothing images, promotional product and personalized gift descriptions, accuracy of promotional product and giveaway information, and pricing of such promotional items and business gifts were also important in the evaluation.

Branders’ Custom Design Studio sets it apart

Unique to is its Custom Design Studio where customers can upload artwork and preview their custom logo on all promotional products, personalized gifts and giveaways. This “See Before You Buy” capability allows customers to design and view all promotional items and wholesale t shirts before they buy. Custom logos and artwork may be saved in a Design Studio and multiple users can preview these logos on custom shirts, personalized gifts and other promotional products. Customers can proof their artwork online, and easily share previews of promotional products and customized clothing with their company’s custom logo with colleagues.

Excellence in Customer Service was given high marks for its high touch service model that provides promotional product buyers with a dedicated account manager. These promotional product specialists are available 12 hours daily to answer questions about promotional items, customized clothing and personalized gifts. Promotional product specialists can help customers upload their custom logos for viewing on promotional items, customized clothing and wholesale t shirts. They can also make suggestions about innovative promotional items, custom merchandise and custom t-shirts for customers’ intended audience, whether they are business giveaways for tradeshows, or personalized gifts for employee awards and recognition.

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Help at every step of the promotional products buying process

Promotional product specialists also manage customers’ promotional item projects from idea inception to fulfillment. Promotional product specialists can assist with the design of memorable promotions and promotional item giveaways. These promotional product specialists work with promotional item buyers, suppliers and decorators to ensure custom logos, imprint and graphic quality appear as expected on customized clothing, wholesale t shirts, and other promotional items. Promotional product specialists also help ensure prompt and timely delivery of promotional product orders. Most importantly, promotional product specialists, who are simply a phone call or email away, provide timely response to the concerns of promotional item buyers.

About (, the fastest growing online promotional products company, has the largest selection of instantly customizable promotional items, wholesale t shirts and customized clothing for the marketing, sales, and event planning professional. provides a single source to locate, design, order, and track promotional items online – and everything is backed by a lowest cost and 100% satisfaction guarantee.

Beyond the simple convenience of having a promotional product specialist manage the promotional items purchasing process from start-to-finish, the experience also offers the following benefits to help with customer purchases:

  • provides a one-stop shop for custom merchandise
  • aids in product selection with advanced, custom promotional items search and promotional product recommendation services
  • allows one to customize and decorate promotional products and personalized gifts online and in real-time
  • reduces fulfillment activities of custom merchandise
  • improves corporate identity management

Additional information can be obtained via the company’s web site at or by calling 1-877-BRANDERS.

About Promotional Products Association International

The Promotional Products Association International is the promotional products industry’s only international nonprofit trade association offering education, technology, trade shows and legislative support to its more than 7,000 global members. The Promotional Products Association International created and maintains the Universal Promotional Identification Code (UPIC), the industry’s only free identification system and universal company database.

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