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Branders.com builds technology leadership team with addition of Internet industry veterans

Ex-PG& and Infoseek Execs to Head Online B2B Brand Management Site’s Technology Infrastructure

San Mateo, CA – Jan. 24, 2000 – Branders.com (www.branders.com), the industry’s most comprehensive online corporate identity destination, has appointed a technology leadership dream team with unprecedented Internet and IT experience.

John Keast, former CIO of PG& Corp., joins as chief technical officer and chief information officer, and Mike Schwartz, Infoseek’s former director of software development, joins Branders.com as vice president of engineering. With this combination of strong technology and Internet industry experience, Branders.com has developed a true business-to-business site tailored to the corporate buyer.

Keast has been managing information technology for 25 years, with experience in all aspects of IS, architecture, planning, applications development, telecommunications, data center operations and computing services. He was recently named by Information Week as one of the top 10 CIOs in the United States, nominated by the magazine for the 1999 “Chief of the Year.”

“In our first 30 days, the new team has proven its ability to identify technology needs and execute business-to-business solutions quickly,” Keast said. “For example, by implementing PeopleSoft in 15 days rather than the industry standard of three to six months, we’ve demonstrated our technical savvy.”

Schwartz brings more than 15 years of experience to the company, most recently with Infoseek where he led the creation of one of the top three Internet portals in the world as director of software development. Schwartz brings his expert knowledge of handling high traffic and demand, gained from building Infoseek from the ground up, to the new Branders.com site.

Servicing the $15 billion promotional products industry, Branders.com offers customers thousands of products, from t-shirts and sporting goods to desk accessories and gift sets. Branders.com’s innovative proprietary PhotoSample(TM) technology allows customers to see how their custom-designed products will look before they order. By combining only scaleable technology packages into the backend infrastructure, Branders.com is able to offer more products, more features and guaranteed personal service at all stages of the ordering process.

“Our ability to rapidly deploy cutting-edge technology has maximized the effectiveness of our business,” Schwartz said. “We’re not only revolutionizing brand management, we’re changing e-commerce.”

About Branders.com

Branders.com is the premier online provider of custom-branded promotional items. The company offers more than 2,000 products, including exclusive brands from more than 37 major suppliers, with online finding, branding and purchasing tools. At the site, corporate buyers and agencies will find many special online features including project folders, instant price quotes and PhotoSample(TM) technology, allowing buyers to customize promotional products and view them in real time.

Branders.com has headquarters in San Mateo. Investors include Menlo Ventures, Altos Ventures, ABS Ventures, Doll Capital and Discovery Ventures. More information about the company can be found at www.branders.com, or by calling 877/BRANDERS.