Preferred vendor relationship enhances relationship marketing strategy
San Mateo, Calif. — April 1, 2005 — Branders.com, Inc. (www.branders.com), the world’s largest online seller of promotional items, was selected in March as one of seven vendors to handle one of the world’s leading technology company’s promotional products purchasing. This leader in software, services and solutions developed a new sourcing strategy for promotional items, wherein only a select group of vendors receive project bid requests to supply their marketers and their agencies with promotional items. The Company selected Branders because of its capabilities, capacity and experience to support the objectives of its optimized promotional items vendor sourcing strategy.
The Company picked Branders.com as a preferred promotional products vendor because of custom ordering capabilities, product selection, creativity, high touch service and low prices. The strategic promotional products relationship with Branders.com reduces fulfillment activities, improves customer satisfaction, and increases return on marketing investments.
“We are extremely pleased to have been selected as a preferred promotional items vendor for the world’s leading technology company,” said Jerry Mclaughlin, CEO of Branders.com. “Branders’ selection validates our leading position in the industry and our ability to deliver an outstanding customer and partner experience. Branders.com is proud to be a nationwide promotional products supplier that can deliver levels of price, quality and service to match the diverse needs of Fortune 100 companies. We are excited to be a strategic partner that will improve corporate identity management. The Company, its subsidiaries, and its agencies will be able to preview their logo and artwork on thousands of promotional items, customized clothing and giveaways for prospects, customers and valued employees.”
Branders’ Promotional Products National Accounts Program
Branders’ Promotional Products National Accounts Program was designed to reduce costs, standardize branding and optimize the buying process for promotional items, customized clothing and personalized gifts at large companies. The National Accounts Program allows customers to leverage purchasing power across all buyers, departments, divisions and geographies. Branders has successfully designed and implemented corporate-wide promotional products programs for several Fortune 200 companies. Branders’ business model and technology provide every promotional products customer unparalleled response times and prompt presentation of ideas, alternatives and information.
Branders.com delivers a set of unique tools that simplify the entire procurement process, from idea generation to shipping. Logos and artwork may be saved in a corporate-wide logo library, pre-populated with approved logos that cannot be altered by the buyer, and with clearly displayed logo specifications that protect customers’ brands. Multiple users can preview these logos on a variety of customized clothing, including wholesale t shirts, and other promotional items. Online visualization technology enables buyers to experiment instantly with different sizes, colors, positions, fonts and messages before committing to a purchase. The full-color images of promotional items customers create using See Before You Buy ® technology can be saved, printed and easily emailed to colleagues for input.
Branders hosts the world’s largest interactive promotional products catalog, which supports the promotional products buyers’ quest for creativity and uniqueness with 40,000 SKUs and weekly product additions. Branders has virtually unlimited sourcing capability with access to over 700,000 promotional items from more than 3,000 suppliers. Through Branders’ National Accounts Program, customers receive special discounts based on volume purchasing. The End Quantity Pricing Program guarantees a pre-negotiated discount of up to 30% off the lowest published pricing on all promotional items. In addition, Branders National Accounts customers get a designated tele-web account team, customized website (promotional items catalog and ordering) and dedicated communications.
Tech Company Revises and Optimizes Global Relationship Marketing Strategy
In order to realize the objective of the consistent brand representation across its customer communications around the world, the world’s leading technology Company recently undertook a review of its Global Relationship Marketing strategy and supporting Relationship Marketing agency alignments. During the process, the Company identified a need to optimize its vendor sourcing strategy for relationship marketing activities. The Promotional Merchandise category accounts for nearly $30M of spend annually. Historically, the Company sourced promotional products purchasing activity from over 30 vendors.
Branders.com (www.branders.com), the fastest growing online promotional products company, has the largest selection of instantly customizable promotional items, wholesale t shirts and customized clothing for the marketing, sales, and event planning professional. Branders.com provides a single source to locate, design, order, and track promotional items online — and everything is backed by a low cost and 100% satisfaction guarantee.
Beyond the simple convenience of having a promotional product specialist manage the promotional items purchasing process from start-to-finish, the Branders.com experience also offers the following benefits to help with customer purchases:
- provides a one-stop shop for custom merchandise
- aids in product selection with advanced, custom promotional items search and promotional product recommendation services
- allows one to customize and decorate promotional products and personalized gifts online and in real-time
- reduces fulfillment activities of custom merchandise
- improves corporate identity management
Additional information can be obtained via the company’s web site at www.branders.com or by calling 1-877-BRANDERS.