Branders.com’s premier program makes it easy for enterprises to purchase promotional products online

New service allows corporations to fully leverage and protect their valuable brand identity

FOSTER CITY, Calif. – January 29, 2001 – Branders.com (www.branders.com), the leading online provider of promotional products, today announced the first program selling customizable promotional items online to corporations. Available immediately, Branders.com’s new Premier Program gives corporate marketing, sales, and event planning professionals a simple and reliable method for purchasing customized promotional products. The new service allows users to create special online catalogs of pre-decorated, approved, company-specific merchandise. By creating this catalog, Premier Program members can extend buying responsibilities across the enterprise, while managing spending, product design and approval through a central decision-maker.

Promotional products are a powerful marketing tool for extending a corporation’s logo and brand identity. They are unique among marketing tools because of their long life, and the goodwill that they generate with the target audience. However, the purchasing of promotional products by most corporations has been a very fractured process — as it is common for many divisions of a corporation to generate separate requests for promotional products. Keeping up with these requests while maintaining control over the overall corporate “look and feel” has put a strain on marketing departments. The end result is that many corporations are in search of a process to minimize the effort traditionally required to place an order, and a tracking system to ensure that the financials and product requests are complete and accurate.

“With the introduction of the new Premier Program, Branders.com is once again raising the bar for service in the promotional products industry,” said Jerry McLaughlin, CEO of Branders.com. “The launch of the new Premier Program gives corporations a powerful new platform for controlling and simplifying the design and purchasing of customized promotional items.”

The Premier Program solves this problem by allowing a marketing team to work with Branders.com to create a pre-approved collection of promotional products customized with the company logo. Premier Program customers can customize up to 25 products, and place photo-realistic images of them on a co-branded version of the Branders.com online catalog with the customer’s company logo and color scheme.

The new service builds on the award-winning Branders.com Web site and reliable customer service organization. With this as a foundation, Premier Program brings an entire community of purchasers online while providing more insight into overall organization activity. It also gives purchasers immediate access to new product offerings so that fresh and unique ideas are always available.

Premier Program simplifies the traditional purchasing process of 7 days, to only three clicks and about 30 seconds, to purchase any promotional product. All user account information is pre-populated and automatically appears on the order form. All products are already priced (including taxes), and instant quotes are provided if the user decides to add a customized tagline.

Premier Program makes it easy for a marketing manager to empower a group of people to purchase promotional products, and then manage and track these purchases. This gives the buyer the advantage of not having to be involved every time a department needs to design and purchase promotional products. Purchases are tracked by authorization code so that spending can be organized by department. The manager receives reports and order confirmations in real-time.

Each Premier Program customer is assigned a customer care team to support the user through selecting merchandise, and ensures that the order is properly processed. This Branders.com team can be easily reached via email (service@branders.com) or by phone.

Availability

Branders.com’s Premier Program service is available immediately. Once a company signs on, it takes approximately two weeks to select the products and develop the custom online catalog. Corporations already contracted with Branders.com include Goldman Sachs, Network Appliance, ABD and LSI Logic.

About Branders.com

Branders.com is the leading online provider of custom-branded promotional products. Branders.com’s exclusive “See Before You Buy” allows companies to interactively find, brand and buy promotional products online, with the immediate ability to see a logo or artwork in 3-D on a product. The company offers the largest online selection of products, including exclusive brands, from over 50 major suppliers.

Branders.com helps corporations with their enterprise-wide brand management and instant promotional product selection and customization via the company’s proprietary online technology and capabilities. Branders.com is also the only company to have such technological innovations as: PhotoSample(tm) technology, Product Finder, IdeaEngine(tm), secure project folders, and instant quotes. Branders.com is headquartered in Foster City, Calif. www.branders.com.

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