Leader in online custom promotional products nabs best of show and buyers choice
San Mateo, CA – March 8, 2000 – Branders.com’s innovative, custom online promotional product site was selected this week as one of five winners of the prestigious Buyers Choice Awards at Exhibitor Show 2000 in Las Vegas. Branders.com was also voted Best of Show (200 sq. ft. or less category) among the 247 exhibiting companies. Exhibitor Show is America’s leading training conference and exhibition for trade show and event marketing professionals.
In the Buyers Choice competition, a panel of six judges — all buyers of trade show and event marketing products — reviewed 39 entries in the Exhibitor Show’s New Product Showcase and gave Branders.com honors in four measurement categories: innovative product design, broad-based applications, addresses an industry need, and enhances the job of exhibit managers.
The Buyers Choice judges’ comments included: “This is a great way to incorporate branding into your company’s giveaways; Branders.com gives control over the promotional product design process; Branders.com provides a visual example of items for review by many – this is great if you can’t imagine what a product looks like on your own,” and, “internet access for product purchasing with the ability to view the final product is the perfect way to do business today.”
“Branders.com was a great new addition to Exhibitor Show,” said Dee Silfies, president of Exhibitor Magazine Group, producer of Exhibitor Show. “With the trend toward business-to-business (B2B) ecommerce, Branders.com provides a solution many of our corporate buyers are looking for.”
Branders.com also won the Exhibitor Show’s Best of Show award for its trade show booth. Measurement criteria included: inviting design, functional/accessible layout, graphics clear and easy to read, products displayed effectively and marketing messages clear. Judges felt that, like the Branders.com web site, the Booth was effective and provided an easy approach to marketing promotional products.
“It’s clear that one of our important customer market segments, trade show and conference managers, agree that our focus on providing them with the best products and most complete site is what they’ve wanted and needed for some time,” said Jerry McLaughlin, Branders.com president and CEO. “Our momentum and market leadership is really growing — as indicated both by our volume of orders and the large number of mid-sized and large corporations that are turning to us to solve their promotional product challenges.”
About Exhibitor Show 2000
In its 12th year, Exhibitor Show is America’s leading training conference and exhibition for trade show and event marketing professionals. Exhibitor Show is produced and sponsored by Exhibitor Magazine Group, Rochester, MN. For more information, including online registration, visit www.exhibitornet.com or call 1-800-752-6312.
Branders.com is the leading online “See Before You Buy” provider of custom-branded promotional products. Branders.com allows companies to interactively find, brand and buy promotional products online, with the immediate ability to see a logo or artwork in 3-D on a product. The company offers thousands of products online, including exclusive brands, from over 40 major suppliers. Branders.com is also the only company to have such technological innovations as: PhotoSample technology, Product Finder, IdeaEngine, Secure Project Folders, and Instant Quotes.
Branders.com is headquartered in San Mateo, California, with offices in Chicago, Los Angeles and Boston. The company’s investors include: ABS Ventures, Altos Ventures, Discovery Ventures, Doll Capital and Menlo Ventures. Additional information can be obtained via the company’s web site at www.branders.com or by calling 1-877-BRANDERS.