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Cvent.com forms strategic alliances with Photozone.com and Branders.com to offer enhanced services to event planners

Cvent.com to co-market services with each respective company to increase reach into the event planning industry

Seattle, Wash. – September 6, 2000 – Cvent.com (www.cvent.com), the premier web-based event planning and eMarketing application service provider (ASP), today announced strategic co-marketing alliances with two industry-leading service providers, Photozone.com (www.photozone.com) and Branders.com (www.branders.com). Photozone.com is the leader in online event photography, offering a national network of photographers and online services for event planners. Branders.com, the largest seller of promotional products online, offers the largest selection of instantly customizable promotional items for the marketing, sales, and event planning professional.

“Cvent.com’s web-based event planning and eMarketing tools, Photozone.com’s national network of photographers, and Branders.com’s online see before you buy promotional product service present exciting new possibilities for the event planning industry,” said Reggie Aggarwal, founder and CEO of cvent.com. “By co-marketing our tools with these respective companies, we will bring the benefits of today’s cutting-edge technologies to more event planners than ever before.”

“We are excited to offer cvent.com’s customers creative on-line design, real-person customer support and 24/7, anytime, anywhere access to thousands of the newest and most exciting promotional ideas,” said Jerry McLaughlin, president and CEO of Branders.com. “Together Branders.com and cvent.com will offer valuable information to meeting planners who need to fully utilize every resource to grow their customer relationships in today’s competitive markets.”

“Co-marketing with cvent.com just made sense. Cvent.com provides outstanding tools to help meeting planners save time and money and event photography is a key element of that. Ideally, consumers will use Photozone.com when planning an event through cvent.com and cvent.com will gain exposure through us,” said Eric Whitelaw, founder of Photozone.com. “In addition, I have been extremely impressed with the level of expertise, vision and integrity that their people possess; they are the kind of people we strive to form relationships with.”

About cvent.com

Cvent.com is revolutionizing the event planning industry with its powerful suite of web-based event planning, eMarketing, and data analysis tools. Its product vastly improves the attendance, efficiency, and cost effectiveness of events for corporations, nonprofits, associations, government and political organizations, and networking and social groups. Built on MicroStrategy(r) Intelligent E-Business(tm) software, cvent.com is the most secure and scalable event planning application service provider (ASP) available in the marketplace today. Through dynamic leadership, aggressive business development, strategic partnering, and targeted marketing, cvent.com will become a relationship gatekeeper in the information economy, managing the communication between professional organizations and their members, clients, and customers worldwide. For more information, visit www.cvent.com.

About Branders.com

Branders.com is the leading online provider of custom-branded promotional. Branders.com’s exclusive “See Before You Buy” allows companies to interactively find, brand and buy promotional products online, with the immediate ability to see a logo or artwork in 3-D on a product. The company offers the largest online selection of products, including exclusive brands, from over 40 major suppliers. Branders.com helps corporations with their enterprise-wide Brand Management and instant promotional product selection and customization via the company’s proprietary online technology and capabilities. Branders.com is also the only company to have such technological innovations as: PhotoSample technology, Product Finder, IdeaEngine , secure project folders, and instant quotes. Branders.com is headquartered in San Mateo, Calif. Additional information can be obtained via the company’s Web Site at www.branders.com or by calling 1-(877) BRANDERS.