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Selling Power selects Branders.com to provide custom promotional products for leading sales management site

Sales Management Professionals Now Have Easy Access To “See-Before-You-Buy” Branding of Promotional Products

FOSTER CITY, Calif.–(BUSINESS WIRE)–June 13, 2000 SellingPower.com, the premier online resource for sales executives adds the Internet’s most comprehensive and convenient source of custom promotional products to its website, through its partnership with Branders.com. Now busy sales professionals have easy access to the promotional products that most effectively reinforce their customer relations.

Adding Branders.com provides SellingPower.com visitors with easy access to the largest online inventory of custom promotional products. Within minutes using Branders.com’s `See Before You Buy’ technology, SellingPower.com visitors can select the best products, see their logo sized and positioned, and get a quote.

“We hope to provide sales executives with more powerful utilities designed to sell and manage more efficiently. Adding premier services, such as Branders.com to the content from our print and audio magazines will enhance our efforts to develop a centralized, online work environment for sales executives,” said Gerhard Gschwandtner, CEO of SellingPower.com. “It was an easy choice therefore to partner with Branders.com as it provides a resource, not only for how to select the most appropriate product, but for how to use it most effectively.”

“We are excited to be part of the Selling Power site and to offer its subscribers and registered users convenient access to the newest and most exciting promotional ideas,” said Jerry McLaughlin, President and CEO of Branders.com. “Our partnership will allow Branders.com to offer valuable information to sales and marketing executives who need to leverage every resource to grow their customer relationships in today’s competitive markets.”

About SellingPower.com

SellingPower.com was launched in February 1996 as the online presence of Selling Power magazine. Since then, the Website has grown to become a leader in providing dynamic online content to the nation’s 1.5 million sales managers and 16 million sales people The extensive resources, daily updates and special web-exclusive articles attracted more than a half-million visits last year. For additional information please visit: www.SellingPower.com.

About Branders.com

Branders.com is the leading online provider of custom-branded promotional. Branders.com’s exclusive “See Before You Buy” allows companies to interactively find, brand and buy promotional products online, with the immediate ability to see a logo or artwork in 3-D on a product. The company offers the largest online selection of products, including exclusive brands, from over 50 major suppliers.

Branders.com helps corporations with their enterprise-wide Brand Management and instant promotional product selection and customization via the company’s proprietary online technology and capabilities. Branders.com is also the only company to have such technological innovations as: PhotoSample(TM) technology, Product Finder, IdeaEngine(TM), secure project folders, and instant quotes.

Branders.com is headquartered in Foster City, Calif. The company’s investors include: ABS Ventures, Altos Ventures, Discovery Ventures, Doll Capital and Menlo Ventures. Additional information can be obtained via the company’s Web Site at www.Branders.com or by calling 1-(877) BRANDERS.