12 Tradeshow Hits You Should Consider Right Now
In a fast-paced technological world, the tradeshow industry has evolved to adapt itself to changes. Nowadays, it is no longer whoever has the biggest booth but who offers the best experience to customers. Thus, if you are planning to attend a tradeshow, you need to find a new approach you will use on your booth in order to generate potential visitors to your booth. As they say, you need to think out of the box to come up with something creative for your booth.
Here are some information that prove how powerful tradeshows are in helping you boost the exposure of your business:
- In 2011, B2B tradeshows comprised 39.2% of marketing budgets, the biggest compared to other marketing mediums. That number has increased steadily during the past several years (CEIR: The Spend Decision: Analyzing How Exhibits Fit Into the Overall Marketing Budget).
- 81% of those who attend tradeshows have buying authority. This means that 4 out of 5 tradeshow attendees are potential buyers of your products or service. (CEIR: The Spend Decision: Analyzing How Exhibits Fit Into the Overall Marketing Budget).
- 78% of tradeshow attendees travel over 400 miles to attend an exhibition. This means that your potential customers will come from different states across the country. (CEIR Report ACRR 1153.12)
- 99% of marketers said they found a unique value from tradeshows they did not get from other marketing mediums. There were 3 most valued aspects of tradeshows: According to 60% of exhibitors, they value the ability to see lots of prospects and customers simultaneously; 51% said they value face-to-face meetings with prospects and customers, and 47% said they value the ability to meet with a variety of players face-to-face, such as customers, suppliers, resellers, etc (CEIR: The Challenging Environment of Exhibitions).
- The top 3 goals for exhibitors for attending tradeshows are brand awareness, lead generation, and relationship building (Skyline Exhibits Market Research)
- The average attendee spends 8.3 hours viewing trade show exhibits. This gives you no excuse not to connect with your target audience. (Exhibit Surveys, Inc.)
- 83% of exhibitors agreed that “Building and expanding brand awareness is a top priority when marketing during tradeshows. Tied with 63% are new product promotions, launches, and brand awareness reinforcement (CEIR Changing Environment Study)
- 67% of all attendees represent a new prospect and potential customer for exhibiting companies. This goes to show that trade shows abound with new business targets (Exhibit Surveys, Inc).
- The #1 reason for attending trade shows is to see new products. 92% of attendees say they are looking for new products. This is the primary reason for attending in the last 25 years. So trade shows provide a great venue for introducing or featuring your new products (CEIR: The Role and Value of Face to Face).
- 46% of tradeshow attendees belong to the Executive or Upper Management. These are truly valuable attendees with top ranks that you can capitalize on (CEIR: The Role and Value of Face to Face)
- 84% of exhibitors say “High quality of attendees” is the top factor when deciding whether to exhibit or expand booth size. Another 54% say the major factor is favorable return of investment while 50% say positive past performance (The Changing Environment of Exhibitions}.
Now that you know the importance of attending or exhibiting in tradeshows, Branders.com recommends 12 tradeshow hits that you can give away to your booth visitors:
1. Center Court Duffel Bags (Item: 90038)
The term “duffel bag” was first used in 1917 by a poet named E.E. Cummings. The first duffel bags used during World War I were tan in color, had brass eyelets, and a rope cinch. They measured 18 inches long and were shorter than the ones used in World War II. Aside from that, they were hard to carry and were often left behind in trenches. The duffel bag that we know it today appeared in 1943. They were made from canvas cloth had a 2” wide web straps, making carrying the heavy load much easier. They had metal eyelets and central grommet which made closing the bag easier.
The Center Court Duffel Bag measures 18”W x 10.5”H and is made from 600 denier polyester. It features a zippered main compartment, had full front slip pocket with water bottle pocket, and adjustable shoulder strap with fabric wrapped carrying handles. Available in blue, black, and red, the Center Court Duffel Bag has an 8”W x 4”H imprint area for adding your corporate logo or brand name.
2. 20 oz Aluminum Water Bottles (Item: 90299)
Aluminum water bottles was first introduced to the North American beverage market during the fall of 2001 as an ecological alternative to plastic bottles by Coca Cola under the Powerade brand during the National Assocation of Convenience Stores Show. Aluminum bottles are made of 100 percent recyclable aluminum. It is shaped like a traditional beverage bottle but comes in various designs. A study conducted by Engineering Science students of LoyolaCollege in Maryland revealed that the liquid content of aluminum bottles remain slightly colder than glass bottles.
This aluminum water bottle can hold up to 20oz and measures 3”W x 8”H. It features a durable construction and comes with a secure cap. For easy attachment to a bag, it includes a carabiner. You can capitalize on the 3” x 3” imprint area for your advertising needs. It is great as a giveaway item during sporting events and outdoor functions.
3. Neoprene Color Wrist Strap Key Holder (Item: 241025)
Although no one can really be sure about when key chains and key rings came into existence, some historians believe that they date back to the latter part of the 19th century. But then again most people believe that even our ancestors already had a crude and albeit way of organizing their things. Over the years, key rings had already evolved into several forms.
The Neoprene Color Wrist Strap Key Holder measures 5.2”W x 1.6”H and is 0.3” thick. Made from neoprene, it features a stretchable neoprene wrist strap and comes with a split-ring keychain. This way, you do not have to worry about misplacing or loosing your key. All you have to do is look at your wrist and you will find your key.
4. Classic Polyester Drawstring Bags (Item: 71579)
Drawstring bags are called as such because they use a string to tighten (draw) or tie an opening in a fabric or in this case a bag. Usually, an aglet is used at the end of the drawstring to keep it from unraveling or alternatively a cord lock.
Available in a variety of colors, the Classic Polyester Drawstring Bag measures 14”W x 16.5”H. It is made from 210 denier polyester and comes with 24-inch long black rope strings. Utilize its 10” x 10” imprint area to add your corporate logo or brand name to advertise your brand.
5. Eco Jotter with Die Cut Pen, 35 Sheets (Item : 241072)
With five colors to choose from namely orange, black, green, blue, and red, the Eco Jotter with Die Cut Pen measures 3.5”W x 5.6”H and is made from recycled cardboard. It comes with 35 sheets, spring binding, color accents and die cut pen. With its 1.8”W x 3”H imprint area, you can easily promote your brand to potential customers. The Eco-Jotter with Die Cut Pen can be great as an office giveaway as it can help an employee jot down tasks, meeting agenda, or important reminders.
6. Solid Color Flying Discs (Item : 110273)
The first frisbee that came into existence was developed by the Frisbie Baking Company from Bridgeport, Connecticut. But it was not used for games or sports instead this frisbee was a pie that was sold to students of colleges in New England. The frisbee that we know of today was invented in 1948 by Walter Frederick Morrison and his partner Warren Franscioni. This was made of plastic and could fly further than the tin pie plate.
Take your branding to greater heights with the Solid Color Flying Disc. Measuring 9.2” in diameter, it is made of plastic and has an aerodynamic design. Add your logo and brand name on the 4” x 4” imprint area. The Solid Color Flying Disc makes a great giveaway for beach and outdoor activities.
7. Map Shaped Polyurethane Stress Ball (Item: 121008)
The invention of the stress ball is attributed to the Chinese culture during the Ming Dynasty. The first form of the stress ball was made from iron and was invented by a blacksmith in the town of Baoding. Although they were traditionally made of iron, they evolved into using other materials such as wood, precious stones, and metal. They were known for both their medicinal and artistic value.
This promotional stress ball features a map-shaped design and is made from polyurethane foam. It measures 2.5” in diameter and has a 1.5”W x 1”H imprint area for your corporate logo or brand name. The Map Shaped Polyurethane Stress Ball is the perfect gift that will save you from a stressful situation. Great giveaway for offices, medical clinics, and hospitals.
8. Black Two-tone Retractable Pens (Item: 240974)
The Black Two-tone Retractable Pen measures 5.5”W x 0.5”H and has a 1.8”W x 0.4”H imprint area for your corporate logo or brand name. It is fully retractable and has a black ink. It comes with a handy pocket clip. The Black Two-tone Retractable Pen has a sleek black body with metallic color accents. So make your brand stand out with this retractable pen.
9. Neon Sunglasses (Item : 121004)
The history of sunglasses can be traced back to the 12th century or earlier. They were made out of lenses that were flat panes of smoky quartz. They provided protection to the eyes from the glare. Ancient documents recorded accounts of its use by judges in ancient Chinese courts to hide their facial expression when interrogating witnesses.
Available in a variety of colors, this neon sunglass is made of plastic and measures 5.5”W x 2”H. Capitalize on its 2”W x 0.3”H for your marketing and branding needs.
10. Tropical Scented Sunscreen SPF 30 (Item : 110241)
Wading in the sand and beach under the extreme heat of the sun can be much safer with the Tropical Scented Sunscreen SPF 30 (1oz). The bottle holds 1 oz/2ml of sunscreen and generates a non-greasy feel. It is tropical scented. Measuring 1.5”W x 4”H, you can capitalize on its 1”W x 1.8”H imprint area with your corporate logo or brand name.
The first sunscreens appeared in the market in the latter part of the 1960s. However, it was only until 12 years later when the sun protection factor (SPF) label was introduced in the United States. These sunscreens underwent improvements and modifications over time.
11. Citrus Gel Hand Sanitizer (Item: 74136)
The hand sanitizer was invented by a student nurse named Lupe Hernandez in 1966. She realized that alcohol delivered through a gel has the capability to clean hands when there is no access to soap and warm water. She then went on to register the patent. Hernandez did not realize how popular her product would become. In 2002, sales of hand sanitizers hit $28 million in the US alone. By 2015, it is predicted that the market would hit $402 million.
The Citrus Gel Hand Sanitizer can hold up to 0.5oz. Available in citrus scent and can fit easily into any pocket or purse. Measuring 1.2”W x 2.5”H, you can capitalize on its 0.9”W x 1.4”H imprint area to add your corporate logo or brand name.
12. Fruit of the Loom Men’s White Heavy Cotton T-Shirt (Item : 41161)
The Fruit of the Loom Men’s White Heavy Cotton T-Shirt comes in sizes S to 2XL. Made of 5oz. 100% cotton preshrunk white jersey, it is double-needle coverstitched front neck with shoulder-to-shoulder tape and double-needle stiched bottom hem and sleeves and seamless 1 x 1 rib collar. It is made from cotton and has a 6” x 6” imprint area for your corporate logo or brand name.
Take advantage of these 12 tradeshow hits recommended by Branders for your next tradeshow. Surely your business will become more popular than ever.
- 16 Powerful Stats on the Value of Trade Shows
- Duffel Bag History
- Aluminum Bottle
- The Key Chain History
- The First Flight of the Frisbee
- Who Invented the Stress Ball
- Origins and History of Sunglasses
- What is the History of the Sunscreen?
- Hand Sanitizers: Saved By the Gel?
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