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  • More than anything else, it's Branders' reliability that keeps us coming back.

    John Hsu
    Managing Partner
    SurfMerchants LLC
  • His Branders Story:


    John Hsu is a managing partner at SurfMerchants LLC, a Boston-based web applications company that develops mystery shopping systems and demonstration scheduling software, as well as PDA, in-phone, and desktop survey programs. Among SurfMerchants' more popular projects is Sassie, a mystery shopping program used by more than 2 million people worldwide.

    Aside from being involved in product design, John handles public relations for the company, which participates in four major conferences every year. These include the MacWorld, Business of Software, and Mystery Shopping Providers Association conferences, as well as SurfMerchants' own Sassie Summit Group Meetings.

    John's brand-building strategy was to establish SurfMerchants as a serious player in the web applications industry, a goal he achieved with the help of low-cost giveaways fit for a general audience, such as light-up pens, notepads, travel mugs, and retractable phone cables.

    "We've brought Branders promotional products to practically every conference we've attended for the last 10 years," John says.


    Once the company had carved its niche, he came up with some out-of-the-box ideas like sunglasses, wine stoppers, earbuds, flashlights, and beach chairs. "Unique items like sunglasses, earbuds, and wine stoppers were instrumental in putting a distance between us and our competition."

    The giveaways that John orders are mainly distributed at trade shows, so his team makes sure that the items selected are lightweight and easy to carry, so that recipients can take them home.

    The sunglasses and the wine stoppers are two of his favorite giveaways, "for pure fun," he shares. On the other hand, the travel mouse was a big hit at the conferences. "We still see them around years later," he says.


  • John's branding tool
    John says, "Unique items like sunglasses, earbuds, and wine stoppers were instrumental in putting a distance between us and our competition."
    Vineyard Twin
    Bottle Stoppers

    #73992
  • "Placing orders is easy but the customer service Branders provides rivals mine! I often refer Branders to others because I love the choices, quality and of course their customer service! I really have to thank them for helping my small business with its growth."
    Kimla Holk
    Owner/photographer
    Kimla Life Imagery
    Branders customer since 2010

    read her story ...
  • "We used Branders products at several of our events and received a great response from the audience. We have continued to reorder these products and have added a couple of additional items!"
    Trina Frazier
    Director of Outreach Programs
    American Kidney Fund
    Branders customer since 2007

    read her story ...
  • "Branders has the best price for our limited marketing budget. I've done a lot of price shopping and Branders is consistently cheaper. And not only do they offer low prices and high-quality products, they also provide great customer service."
    Lindsey Whiting
    Office Coordinator
    C.A.R.E. Physical Therapy
    Branders customer since 2006

    read her story ...

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