Charlene Falcis Brand Manager Cinco Corporation

Cinco Corporation brand manager Charlene Falcis finds that promotions using Branders’ products are a hit with her target audience.

Cinco operates Potato Corner, a snack kiosk that opened its first outlet in the Philippines in 1992, and has since expanded to more than 200 branches, including six in Los Angeles, California. As the company’s brand manager, Charlene plans marketing campaigns that increase sales.

“Our target market, kids and teenagers, love getting a little something extra with their favorite order of fries. I needed that perfect giveaway—something to help them remember us and keep them coming back,” Charlene says.

Charlene, who first ordered from Branders in 2009 on a friend’s suggestion, already knew where to go. “I had ordered Branders’ neon rubber sunglasses as custom wedding souvenirs, and all the guests raved about them,” Charlene recalls.  “It left such a great impression!  I wanted the same outcome for my Potato Corner campaign.”  She chose Branders’ custom removable tattoos, and scored another big hit.

Why will Branders always be Charlene’s go-to place for promotional items?

	Branders’ unique products generate positive responses that help build brand loyalty. “We gave out the custom tattoos as back-to-school treats. Customers had a great time putting the tattoos on their arms and legs—especially the kids! In a way, the tattoos 'ingrained' our brand in their lives. That kind of emotional connection is the best outcome we can hope for in terms of creating buzz and building loyalty!”
	Branders offers a hassle-free shopping experience. “Shopping online at Branders was not at all difficult. The product category tabs helped me find the items I was looking for quickly and easily.”
	Branders came highly recommended as the “lowest-cost supplier of promotional products online.” Charlene didn’t feel the need to compare prices after receiving such strong recommendations from colleagues who were themselves satisfied Branders customers. Plus, the quality of the products “is great for the price I pay.”

Click here to read more about Charlene Falcis and other Branders Customers for Life.