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Making the Most
Out of Your Dollar
In this age of belt-tightening, there are many ways
to promote your brand without spending so much.
You've
heard all the talks of recession and how big corporations like
Yahoo, Pfizer, JC Penney, and Chrysler have had to let their
employees go in the name of cost-cutting.
In these
trying times, does it still make sense to launch a marketing
campaign? Should businesses still spend precious money on
promotional products?
Business should go on certainly.
To survive, companies must continue to promote their services
and find ingenious ways to build brand recall without
overblowing their budget.
Here are some tips for
choosing your custom giveaways without spending so
much:
1. Be
alert out for promotional items on sale.
Prices of
promotional products are lower now because of the recession,
so take time to shop around for good buys. While other
companies have seasonal deals, Branders offers everyday
bargain prices that are the lowest, so you can be sure you're
getting the best bargain.
2. Take advantages of
cost-saving deals.
Branders' Under
$1 and Specials
offer unlimited branding options for your marketing campaigns.
If you're overwhelmed by the choices, call your account
manager and ask for advice. He or she will be happy to help.
3. Small things wield great power.
What do
a logo-imprinted pen, a lip balm, a luggage tag, and a small
bottle of hand gel have in common? These small everyday
objects are subtle and effective forms of advertising, showing
you need not give large, expensive promotional products to
make a mark in your consumers.
4. Buy in bulk.
Branders offers you more discounts when you order
giveaways in higher quantities, so think and plan ahead and
order more to cover your future promotions. You'll find that
the discount you get is more than worth it.
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Soft
vinyl coin purse
As low
as $0.50
Letter
opener made of corn plastic
As low as $0.78
Foot
key chain
As low as
$0.94
Round
luggage tag
As low as
$0.93
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