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| Should you spend on advertisements, which are expensive, or promotional products, which give you more value for your money? |  |
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| Of course, you wouldn’t spend less if you would also get less in return. Indeed, promotional items are cheap, but how effective are they? Let the figures speak for themselves: | |
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of people developed a good impression of the company that gave them promotional products. | |
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of respondents eventually did business with a company after receiving a promotional product. | |
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boost in response rate by people who received direct mail giveaways as against those who got a sales letter, reports a study by Baylor University. | |
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remembered the name of the company that gave them promotional items in the last 12 months, says a study by L.J. Market Research. | |
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| A dollar spent on promotional items goes a long way into improving your visibility and reputation without increasing your marketing costs. | |
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 Everyday items like promotional bags offer your brand optimum exposure. |
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Note: Past issues of Branders.com newsletters may contain out-of-date prices and items. |
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