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Monthly Marketing Tips Newsletter
February 2007
5 Things You Should Know About Screen Printing
It's cheaper. It's faster. But before considering screen printing your logo, here are some points you should know.
Screen Printing is also known as Silk Screening

Print Screened Sunglass Case Screen printing is fundamentally the same as what is commonly known as silk screening: a printing technique which uses a fine mesh or screen that is tightly stretched around a frame. The design to be imprinted is stenciled and placed on the screen. The screen is then placed on the item, ink on the screen and a squeegee (rubber blade) is used to press the ink through the screen. The ink is then dried and the same process is repeated with a different screen in cases of multiple color imprints. Through the years this method has been modernized. Additional techniques have been added to speed up the process and to improve the quality of imprint.

Imprint charges are based on the number of colors used.

Fabric Mousepads brilliantly reveal spot colors

Spot color printing is a process of screen printing using a premixed ink like neon and metallic shades. Unlike with processed inks which uses multiple colors, costs are cheaper since this only uses one color. Matching the color to specific PMS (Pantone Matching System); an ink color system containing about 500 color swatches, color is optional and you will incur an additional charge per color.

Printing a picture on an item is possible.

An underbase will definitely define your image on this one.

This technique, called four-color process, is a digital printing technique where a colored image is separated into four colors: cyan (blue), magenta (red), yellow and, key (black) or popularly known as CMYK. Once the colors of the image are filtered and separated, they will be transferred to imprinting plates. The plates will then be used to print the four colors in such a way that they reproduce the original image on the item. However, a four-color process can only be used for white and light- colored items, unless an underbase is used.

An "underbase" is necessary when printing on dark items.

Printing yellow on this item might show a greenish logo

Printing a light color directly onto a dark-colored item will change the appearance of that color. For example, printing yellow on a light blue shirt will result in a greenish color. To avoid this problem and have colors appear as expected, a white underbase is needed when printing on dark items. The underbase is counted as one color and will incur an additional charge.

Screens are not stored for future use.

If you're concern about saving time & money, Bulk order is the answer

After an order is completed, the screens are discarded. Reorders with the same imprint will incur the same fee again. Thus, it is better to place an order in bulk for all your expected future volume to avoid repeated screen charges of the same design.

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