Unlocking Sales: |
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Introducing a great new way to buy… Whether you call them advertising specialties, “tchotchkes,” give aways or advertising products, they are everywhere. Ninety-two percent of all businesses use them at least once per year for activities such as trade shows, seminars, product launches, safety programs or customer appreciation. Look around at the folks at work…at your kid’s soccer game…at the grocery store. So many of the people you see are sporting a shirt, cup, bag or pen with a logo on it. It is definitely the advertising industry's best source of utilization of advertising space. Advertising products are everywhere because they work. What other marketing tool elicits a smile from the recipient and a “thank you” as a response? As the quality and usefulness of promotional products continues to improve, what was once an afterthought is now the centerpiece of an important message or marketing program. You might think that a promotional product purchase is an unlikely candidate for ordering on the Internet. But in our fast and ever changing society, the Internet is dramatically improving the way companies purchase their promo products. Those who were quick to move to online service overwhelmingly say that they will never go back to the paper catalog and phone tag days of old. Even industry analysts studying the change are noting remarkable savings of personnel time as well as order and delivery time. Ernst & Young, one of the world’s leading professional services and consulting companies, studied promotional products purchases and concluded: * * using the web can reduce the total cycle time by 60% * * and the amount of direct effort by over 30%. Statements from the Press: "The Branders.com cyberdesign option is nothing less than a magic bullet - it gives customers an immediate take on how their products will look, sparing them the catalog searches and chats with sales reps, the paperwork and potential misjudgment." - WIRED Magazine "Branders.com has unveiled a fresh homepage and insightful monthly newsletter to keep customers up to date on hot product trends, industry news and exclusive promotions." - Event Solutions Magazine "As soon as you walk into Branders.com you can feel the intense focus on customer service." - Ron Zemke and Tom Connellan authors of "E-Service: 24 Ways To Keep Your Customers - When The Competition Is Just A Click Away" Not surprisingly, when PPAI (Promotional Products Association International) surveyed 10,000 buyers, they found that over 75% of promotional merchandise buyers anticipate using the web to source their promotional merchandise within the next two years. Four “must-read” tips to make online buying work for you. We're high-tech, but we're also "high touch". During business hours our Customer Service and Sales Team is ready to back you up with any assistance you might need. To reach us, please call toll-free 1-877-BRANDERS (1-877-272-6337). |
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