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BlueDot.com partners with Branders.com to create seamless promotional product purchasing

Thousands of trade show and meeting planners to benefit from leader in online promotional products

San Mateo, CA — Feb. 29, 2000 — Branders.com (www.branders.com) today announced that the company has signed an exclusive partnership with BlueDot.com to provide a value-added online promotional products source to compliment BlueDot.com's online exhibit and event management tools.

Branders.com, the leading provider of online custom-branded promotional products, will allow BlueDot.com to immediately co-market Branders.com's services to BlueDot.com's customers.

"BlueDot.com's web-savvy customers have demanded a complete, online, business-oriented solution for their custom promotional products. Now trade show, conference and meeting planners can select these products and see them decorated, while they plan and manage their events," said Jerry McLaughlin, President and CEO of Branders.com. "This partnership allows us to continue to expand our customer base and provide promotional products for the most demanding, high volume customers in the business."

BlueDot.com's target companies are large corporations, associations and show organizers who put on user conferences, trade shows and other important business-to-business (B2B) events. These organizations turn to BlueDot.com to help them automate all informational and management aspects of putting on a trade show, from exhibitor information to promotional products.

"BlueDot.com selected Branders.com for its market leadership, broad product list and technological superiority - all which will provide our thousands of business customers and site users with the ability to instantly find, brand and buy promotional products," said Phil Shepherd, Vice President of Marketing for BlueDot.com. "We evaluated many other promotional product distributors and only Branders.com delivers the combination of thousands of products with the a focus on mid-size and large corporations"

About BlueDot.com
BlueDot.com is a San Francisco based company founded in 1998, is focused on delivering customer-focused web-based management, communication, collaboration, and logistic tools to the corporate and professional events industry. BlueDot.com is not only providing cutting edge Customer Relationship Management (CRM) applications, but it is also setting out to create a better way to do business. BlueDot.com's Application Service Provider (ASP) program introduces a new internet-based leasing model. This leasing program offers event managers on-demand access to BlueDot.com's software tools, technical expertise and site hosting experience.

About Branders.com
Branders.com is the premiere online provider of custom-branded promotional items. The company offers more than 2000 products from over 35 major suppliers with online finding, branding and purchasing tools. At the site, corporate buyers and agencies will find many special online features including project folders, instant price quotes and PhotoSampleÔ technology, allowing buyers to customize promotional products and view them in real time. Branders.com is headquartered in San Mateo, California.
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