Kanisa selects Branders.com as sole provider for online purchase of promotional products
San Mateo, CA - Mar. 1, 2000 - Branders.com (www.branders.com) today announced that Kanisa Inc. will be implementing Branders.com's enterprise-wide promotional products site for all Kanisa divisions to search, select, brand and purchase custom promotional products.
Kanisa, which develops e-Service solutions to allow dot.com companies to retain customers and build loyalty by improving the online customer experience, conducted an extensive evaluation of web and catalog-based solutions for promotional products and concluded Branders.com is the most complete, best-of-class solution in the marketplace.
"What I liked best about the Branders.com site is their true use of ecommerce principles and how it provides us with enterprise-wide e-procurement," said Paul Machle, Kanisa's Director of Finance. "The Branders.com enterprise solution gives us insight into what we spend across all our regions and gives us the ability to have our own enterprise-wide self-service approach the selection, branding and purchase of custom promotional products."
"We've provided Kanisa and other major mid-size and enterprise-class companies a complete promotional product site that scales to their demanding immediate and long-term e-procurement needs," said Dale Veno, Branders.com's Vice President of Sales and Marketing. "Our focus on businesses has given our customers a leg-up on their competition and their efforts to create a well-managed brand image across all facets of their outreach."
About Kanisa
Kanisa offers a suite of e-Service solutions that allow dot.com companies to retain customers and build loyalty by improving the customer experience in an online environment. With Kanisa, customers experience a personalized dialog that uses their objectives to guide them to the appropriate information or interactive service channel that resolves their needs. Kanisa transforms the e-Service paradigm by enabling an ecommerce site to become a personalized, effective and efficient first point of service for customers. Kanisa is a venture-funded, private company located in Cupertino, CA. Kanisa's customers include Compaq and mySAP.com. For more information on Kanisa, call 408-863-5800, or visit the company's web site at www.kanisa.com.
About Branders.com
Branders.com is the premiere online provider of custom-branded promotional items. The company offers more than 2000 products from over 35 major suppliers with online finding, branding and purchasing tools. At the site, corporate buyers and agencies will find many special online features including project folders, instant price quotes and PhotoSampleÔ technology, allowing buyers to customize promotional products and view them in real time. Branders.com is headquartered in San Mateo, California.
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