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Briefcases are impressive promotional gifts to be given away to exceptional current clients and new ones just developed. For trade show exhibitors who offer high-end solutions it would make sense to offer something more than a pen and a keychain (although these would make great custom freebies to tire kickers at the show). Each exhibitor of course, should stay within their budgets. Those with more advanced products and services and thus more advanced profitability, may very well be able to add custom briefcases to their offerings.
Of course, even though other exhibits could get their hands on these beautiful, yet practical giveaways, you can set yourself apart from other booths on the floor when you order personalized with your custom logo or design. What type of custom briefcases are typically available? Here’s a few to get your attention:
Purchasing in wholesale quantities also drives down the cost per unit.
Make a list of appropriate shows for your company to invest in and then build a suitable exhibit complete with banner, product and/or service brochures or thumb drives full of information to foster sales and engagement. Having a state of the art booth model will only drive more traffic to your booth, but keep in mind there will be other competitive exhibits on the day of your event. A booth with motion and sound, LED lighting fixtures and complete with brochures showcasing contact information and website will draw in people, but make sure to populate the booth with sample of your products, and a little something guests can remember you by.
Whether it is a large or small company and almost regardless of budget, personalized laptop briefcases customized with the name and logo of your organization will set the company apart from others that merely offer a glittering pen. The quality of the gift sometimes connotes the quality of the product or service being offered.
Scout the different possibilities, and see how many of these trade show events you can actually afford to attended within a year. There’s more than just engaging advertising at play here. The best and often most profitable sales are those that are done face to face where facial expressions and mannerisms can be read to move the discussion where it needs to go. Perhaps a more equitable distribution of advertising that favors the one-on-one approach might need to be explored alongside a less personal approaches like billboard and internet ads.
Whatever your approach, having people walk away with something substantive like a custom laptop briefcases that have been detailed with your brand logo and website will proof priceless in the long run.