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What is it about fanny packs that has seeped into pop culture? Some place its origins in the 80’s, but it really is unclear because the functioning waist carrier has had different names over the years and even has ties to saddlebags slung onto the backs of horses. But these part utility and part fashion statements are seemingly here to stay. Fanny packs keep hands free for easy access on the go. As a promotional item, these personal carry bags have a double value – a utility carryall that also advertises the company whose brand is imprinted on the outside.
Here are some great ideas to get a company’s brand in front of as many people with the help of personalized fanny packs:
Golf tournaments make great occasions to market your company. It’s true that no one thing is the great panacea when it comes to advertising, but “freebies” or low-cost items that go home with guests, are a great place to start. Fanny packs by definition are low-cost, high-impact, marketing devices because of their continued versatility for months and years to come.
Fishing tournaments are getting more and more corporate sponsorships as more follow the sport of fishing. Decals and signage are placed in many conspicuous places but there’s nothing more personal, versatile and handy than a custom personalized fanny packs in bulk. Branded fanny packs make a great promotional item to give away, complete with other associated fishing craft items to keep people interested in the sport even as they display the corporate image and name wherever they may wander.
While it is true that not as many people can watch a live bowling tournament in person as they can a tennis or golf tournament, there are still a good number of people who follow this sport. Bowling tournaments often have a more local flare to them than most sports. This opens up a unique marketing niche for smaller, more locally owned or operated businesses to sponsor a sporting event they may not be able to do otherwise. Marketers would do well to canvass as many bowling centers as might fall in their purview and link corporate sponsors with various leagues and teams. Water bottles, lighters, ball caps and custom fanny packs make excellent premium gifts to give away to those who attend.
Guys and gals softball tournaments have sprung up like dandelions across the plain. Mostly of the youth variety, these softball teams and the tournaments that eventually occur, often see a huge community turnout in support. Hot dogs, nachos, beverages and ice cream are all served from what looks like a backyard shed during the winter months. But tournament time is a great time to let those promotional items flow freely to the public, and fanny packs are a great way to sat “Thanks for Your Support.” Get printed with your team logo and purchase in bulk to ensure most go home with a piece of their own.