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Some of us have a tendency to curl up under layers of blankets and watch television. But yoga is a fun activity that can help keep us fit, and happy. A great opportunity for businesses to promote their brand, custom yoga mats personalized with a logo and contact information are worth looking into. Varying class schedules call for a high number of attendees throughout the day, and custom mats go great with incentive packages for new participants.
Look at the four reasons people sign up for yoga classes:
1. The classes are sizzling hot!
This is not referring to the temperature of the facility (which by the way can be hot, too). The yoga instructors are passionate about their craft and it literally permeates all the room with a heat all its own. With instructors who are just so good, the result is sweat-laden people who become stronger and are happy yogis.
Some facilities can have as much as 200 classes per week to accommodate a large number of schedules and types of yoga practices pursued. This is an incredible opportunity to purchase large numbers of custom yoga mats promoting either the yoga center or an outside entity.
A few of these classes include Hot Yoga Flow (suggested for newbies); Gentle Yoga that leads to a depth of relaxation most people never experience; Prenatal Yoga that is obviously geared toward expectant mothers; Barkan for a super challenging set of routines that will either keep one limber or decide to go back to Hot Yoga Flow. Most classes are 60-90 minutes in length and in a room that has its temperature set at 90 degrees, so sweating is guaranteed!
2. Many yoga studios are affiliates to a larger group
Finding one close by shouldn’t be an issue.
3. People get hooked on yoga once they get started
It becomes like a second home. There are so many regulars that become close friends rather quickly. The staff of yoga studios are usually very friendly and so willing to serve the patrons which only adds to the feel of a second home.
4. Push the body to its limits.
The discomfort that is experienced is often considered good pain because of the subsequent benefits to the body. This program is for people who are looking to get stronger, toner as well as leaner. People who doubted before that they could be this way doubt no longer.
Another adaptation of such marketing is to work with the yoga center on some public press and paid advertising where such costs are shared with the local sponsoring business. Mention of their support along with a free personalized yoga mat will likely net the yoga center more subscriptions to their program. Every time a yoga participant looks down at the mat from the various positions practiced, they will see the name, logo and contact information of the company.